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Foamalux Colour used for Kickers marketing campaign POS

A merchandising consultant for Kickers developed a strategy for a marketing campaign which involved the production of 8,000 triangular prisms to hold printed display cards. 

Requirements:

  • Red colour option
  • Smooth surface for print
  • Easy to thermoform

3mm red Foamalux Colour was used to fabricate these holder. Each unit was screen printed with the Kickers™ logo in white, heat-bent, routed and saw cut three times to create the final three-dimensional shape.  Foamalux Foam PVC was ideal for such complex point of sale work, as it thermoforms well without loss of surface finish. It also offered a smooth surface finish, enabling superior reproduction of all types of graphics.